Managing customers through economic cycles / John McKean.

By: McKean, John, 1956-Material type: TextTextLanguage: English Publication details: Chichester, West Sussex : John Wiley & Sons, 2010Description: vi, 256 p. : ill. ; 24 cmContent type: ISBN: 9780470686201 (cloth); 0470686200 (cloth)Subject(s): Customer relations | Consumer behavior | Business cycles | RecessionsDDC classification: 658.812 LOC classification: HF5415.5 | .M3853 2010Online resources: Click here to access online
Contents:
Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.
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Includes bibliographical references and index.

Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.

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