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Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse.

By: Campbell, David JContributor(s): Edgar, David, 1968- | Stonehouse, GeorgeMaterial type: Text

TextLanguage: English Publication details: Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011Edition: 3rd edDescription: xxvi, 363 p. : ill. (some col.) ; 25 cmISBN: 9780230218581 (pbk.)Subject(s): Business planning | Strategic planning | BUSINESS & ECONOMICS / Strategic Planning | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Business EthicsDDC classification: 658.4012 LOC classification: HD30.28 | .C356 2011

Contents:

Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: .present and future trends -- Glossary of key terms -- Index

Summary: "Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for .those new to the subject"--

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Holdings
Item type	Current library	Home library	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.4012 CDB (Browse shelf (Opens below))	Link to resource	Available	E - 36		15572

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Previous	658.4012 BPB The best-laid business plans : how to write them, how to pitch them /	658.4012 BTH Hurdle, the book on business planning : a step-by-step guide to creating a thorough, concrete, and concise business plan /	658.4012 CAC Cases in contemporary strategy analysis /	658.4012 CDB Business strategy : an introduction /	658.4012 CDC Corporate strategy : resources and the scope of the firm /	658.4012 CDC Corporate strategy : resources and the scope of the firm /	658.4012 CGS Strategic management : theory and practice /	Next

.Includes index

Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management:
.present and future trends -- Glossary of key terms -- Index

"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for
.those new to the subject"--

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