Global marketing : a decision-oriented approach / Svend Hollensen.

By: Hollensen, SvendMaterial type: TextTextLanguage: English Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2011Edition: 5th edDescription: xliii, 756 p. : col. ill. ; 27 cmContent type: ISBN: 9780273726227 (pbk.)Subject(s): Export marketing | Export marketing -- Case studiesDDC classification: 658.84 LOC classification: HF1416 | .H65 2011
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Includes bibliographical references and index.

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