Advertising : a cultural economy / Liz McFall

By: McFall, Elizabeth RoseMaterial type: TextTextLanguage: ENG Series: Culture, representation, and identitiesPublication details: London ; Thousand Oaks, Calif : SAGE, 2004Edition: 1st edDescription: viii, 208 p. : ill. ; 24 cmISBN: 0761942548; 0761942556 (pbk.) :Subject(s): Advertising -- History | Advertising -- Social aspectsDDC classification: 659.1
Contents:
Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- .Persuasive products -- Conclusion : devices and desires
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Item type Current library Home library Call number Status Notes Date due Barcode Item holds
Books Books BUC
BUC
659.1 MEA (Browse shelf (Opens below)) Available D - 43 15631
Books Books BUC
BUC
659.1 MEA (Browse shelf (Opens below)) Available D - 43 15630
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.A revision of the author's thesis--Open University

Includes bibliographical references :p. (195-203) and index.

Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices --
.Persuasive products -- Conclusion : devices and desires

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