Introduction to marketing : theory and practice / Adrian Palmer.
Material type:
TextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2009Edition: 2nd edDescription: xxiii, 551 p. : ill. ; 25 cmContent type: ISBN: 9780199557448; 0199557446Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .P2342 2009Online resources: Click here to access online | Click here to access online | Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.8 PAI (Browse shelf (Opens below)) | Link to resource | Available | C - 42 | 15533 |
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| 658.8 MPS Services marketing management / | 658.8 MPS Services marketing management / | 658.8 MRM Marketing : an introduction / | 658.8 PAI Introduction to marketing : theory and practice / | 658.8 PAP Principles of services marketing / | 658.8 PRM Principles of marketing / | 658.8 PRM Principles of marketing / |
Includes bibliographical references and index.
What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort --
.Global marketing
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