Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
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TextPublication details: Mason, Ohio : Thomson/South-Western, c2006Edition: 4th edDescription: xxvi, 400 p. : ill. ; 24 cmISBN: 0324322712 (pbk.); 9780324422825Other title: Guide to marketing communication plans | Marketing communication plansSubject(s): Advertising campaigns | Communication in marketingDDC classification: 658.84 LOC classification: HF5837 | .A38 2006Online resources: Click here to access online
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.84 PDA (Browse shelf (Opens below)) | Available | إهداء من مكتبة أ. د. يوسف وهيب. | 16696 |
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| 658.84 KWG Global marketing / | 658.84 KWG Global marketing / | 658.84 KWG Global marketing / | 658.84 PDA Advertising campaign strategy : a guide to marketing communication plans / | 658.84 SLM Marketing channels / | 658.84 SLM Marketing channels / | 658.84072 HAI The handbook of international advertising research / |
Includes bibliographical references and index.
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