Essentials of marketing / Jim Blythe.

By: Blythe, JimMaterial type: TextTextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008Edition: 4th edDescription: xx, 335 p. : col. ill. ; 27 cmISBN: 9780273717362; 9780273693581Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B485 2008Online resources: Click here to access online
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Includes bibliographical references and index.

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