Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
Material type:
TextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2006Description: xxv, 517 p. : ill. ; 25 cmContent type: ISBN: 9780199273980 (pbk.); 0199273987 (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8101 LOC classification: HF5415.135 | .W47 2006Online resources: Click here to access online | Click here to access online | Click here to access online
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
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BUC | BUC | 658.8101 WDS (Browse shelf (Opens below)) | Link to resource | Available | E - 42 | 15589 |
Total holds: 0
Includes bibliographical references and index.
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