Marketing strategy : a global perspective / Vernon R. Stauble.

By: Stauble, Vernon RMaterial type: TextTextLanguage: English Series: The Dryden Press series in marketingPublication details: .Fort Worth, Tex : Dryden Press, c2000Description: xxii, 451 p. : ill. ; 28 cmContent type: ISBN: 003026216X; 9780030262166Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .S868 2000
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658.802 SVM (Browse shelf (Opens below)) Link to resource Available D - 42 15735
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Includes bibliographical references and index.

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