The Marketing information revolution / edited by Robert C. Blattberg, Rashi Glazer, John D.C. Little.
Material type:
TextLanguage: English Publication details: Boston, Mass : Harvard Business School Press, c1994Description: vi, 373 p. : ill. ; 25 cmContent type: ISBN: 0875843298 (alk. paper) :; 9780875843292Subject(s): Marketing -- Data processingDDC classification: 658.8342 LOC classification: HF5415.125 | .M366 1994Online resources: Click here to access online
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.8342 MAI (Browse shelf (Opens below)) | Link to resource | Available | D - 28 | 15978 |
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| 658.8342 CSL Consumer behavior / | 658.8342 CSL Consumer behavior / | 658.8342 DPW Why people buy things they don't need : understanding and predicting consumer behavior / | 658.8342 MAI The Marketing information revolution / | 658.8342 MMC Consumer behavior and culture : consequences for global marketing and advertising / | 658.8342 SMC Consumer behaviour : a European perspective / | 658.8342 SMC Consumer behaviour : a European perspective / |
Includes bibliographical references and index.
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