Advertising and promotion : in integrated marketing communications / Chris Hackley.
Material type:
TextLanguage: English Publication details: Los Angeles : Sage Publications, c2010Edition: 2nd edDescription: xvii, 333 p. : ill. ; 24 cmContent type: ISBN: 9781849201452 (alk. paper); 9781849201469 (pbk. : alk. paper)Subject(s): Advertising | Advertising -- Social aspects | Sales promotion | Advertising -- Brand name productsDDC classification: 659.1
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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Books
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BUC | BUC | 659.1 HCA (Browse shelf (Opens below)) | Link to resource | Available | D - 43 | 15742 |
Total holds: 0
Includes bibliographical references :p. ([311]-322) and index.
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