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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

Contributor(s): Netemeyer, Richard G, 1956- | Haws, Kelly L | Bearden, William O, 1945-. Handbook of marketing scalesMaterial type: Text

TextLanguage: ENG Publication details: Los Angeles : SAGE, c2011Edition: 3rd edDescription: xiv, 603 p. ; 29 cmContent type: ISBN: 9781412980180 (alk. paper)Other title: Marketing scalesSubject(s): Marketing research | Consumer behavior -- ResearchDDC classification: 658.83

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Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.83 (Browse shelf (Opens below))	Available	D - 28		15511

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Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.
.2nd ed. 1999

.Published in cooperation with the Association for Consumer Research

Includes bibliographical references and index.

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