Cases in contemporary strategy analysis / Robert M. Grant, Kent E. Neupert.

By: Grant, Robert M, 1948-Contributor(s): Neupert, Kent E | Grant, Robert M, 1948-. Contemporary strategy analysisMaterial type: TextTextLanguage: ENG Publication details: Malden, MA : Blackwell, 2003Edition: 3rd edDescription: xi, 369 p. : ill. ; 25 cmISBN: 1405111801 (pbk : alk. paper)Subject(s): Strategic planning -- Case studies | Decision making -- Case studiesDDC classification: 658.4012 LOC classification: HD30.28 | .G716 2003
Contents:
Madonna -- Laura Ashley Holdings plc : the battle for survival -- The U.S. airline industry in 2002 -- DaimlerChrysler and the world automobile industry -- Wal-Mart Stores, Inc., May 2002 -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch/Shell Group -- Harley-Davidson, Inc., January 2001 -- Online broking strategies : Merrill Lynch, Charles Schwab, and E*Trade -- EMI and the CT scanner [A] and [B] -- Rivalry in video games -- Birds Eye and the UK frozen food industry -- Euro Disney : from dream to nightmare, 1987-94 -- Richard Branson and the Virgin Group of Companies in 2002 -- General Electric : life after Jack -- AES Corporation : .rewriting the rules of management
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"Written and selected to accompany Robert Grant's Contemporary strategy
.analysis (Fourth edition)"--Preface

Includes bibliographical references and index.

Madonna -- Laura Ashley Holdings plc : the battle for survival -- The U.S. airline industry in 2002 -- DaimlerChrysler and the world automobile industry -- Wal-Mart Stores, Inc., May 2002 -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch/Shell Group -- Harley-Davidson, Inc., January 2001 -- Online broking strategies : Merrill Lynch, Charles Schwab, and E*Trade -- EMI and the CT scanner [A] and [B] -- Rivalry in video games -- Birds Eye and the UK frozen food industry -- Euro Disney : from dream to nightmare, 1987-94 -- Richard Branson and the Virgin Group of Companies in 2002 -- General Electric : life after Jack -- AES Corporation :
.rewriting the rules of management

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