Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael AMaterial type: TextTextLanguage: English Publication details: [New York] : McGraw Hill Education, 2015Edition: 10e, global edDescription: .xxxvi, 842 p : ill (col) ; 28 cmContent type: ISBN: 9789814575119; 9814575119Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Item type Current library Home library Call number URL Status Notes Date due Barcode Item holds
Books Books BUC
BUC
659.1 BGA (Browse shelf (Opens below)) Available D - 43 16577
Books Books BUC
BUC
659.1 BGA (Browse shelf (Opens below)) Link to resource Available D - 43 15543
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Includes bibliographical references and index.

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