Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Material type:
TextLanguage: English Publication details: Thousand Oaks : SAGE Publications, c2011Edition: 2nd edDescription: xv, 401 p. : ill. ; 24 cmContent type: ISBN: 9781412979900 (pbk.)Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingDDC classification: 658.8342 LOC classification: HF5415.32 | .M66 2011
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
|
BUC | BUC | 658.8342 MMC (Browse shelf (Opens below)) | Link to resource | Available | B - 43 | 15670 |
Total holds: 0
.Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004
Includes bibliographical references and index.
There are no comments on this title.