Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.

By: Bowersox, Donald JContributor(s): Cooper, M. BixbyMaterial type: TextTextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992Description: xix, 488 p. : ill. ; 24 cmISBN: 0070067570; 9780071129169Subject(s): Marketing channels -- Management | Business logistics | Physical distribution of goodsDDC classification: 658.84 LOC classification: HF5415.129 | .B68 1992
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658.84 BDS (Browse shelf (Opens below)) Available B - 43 16104
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Includes bibliographical references :p. (458-459) and index.

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