Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
Material type: TextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992Description: xix, 488 p. : ill. ; 24 cmISBN: 0070067570; 9780071129169Subject(s): Marketing channels -- Management | Business logistics | Physical distribution of goodsDDC classification: 658.84 LOC classification: HF5415.129 | .B68 1992Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | BUC | BUC | 658.84 BDS (Browse shelf (Opens below)) | Available | B - 43 | 16104 |
Total holds: 0
Includes bibliographical references :p. (458-459) and index.
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