Essentials of marketing research / Joseph F. Hair, Jr., ... [et al.].
Material type: TextLanguage: English Publication details: New York : McGraw-Hill/Irwin, c2010Edition: .2nd ed, International edDescription: xvii, 398 p. : ill. ; 26 cmContent type: ISBN: 9780071220286Subject(s): Marketing researchDDC classification: 658.83Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Books | BUC | BUC | 658.83 ESM (Browse shelf (Opens below)) | Available | A - 43 | 15514 |
Total holds: 0
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658.83 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / | 658.83 BAM Marketing research / | 658.83 CGB Basic marketing research / | 658.83 ESM Essentials of marketing research / | 658.83 KPP Principles of marketing / | 658.83 MAR Marketing research / David A. Aaker ... [et al]. | 658.83 MNE Essentials of marketing research : a hands-on orientation / |
.Previous ed.: Boston, Mass, McGraw-Hill/Higher Education, 2008
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