Contemporary advertising and integrated marketing communications. William F. Arens, Michael F. Weigold, Christian Arens.

By: Arens, William FContributor(s): Weigold, Michael F, 1958- | Arens, ChristianMaterial type: TextTextLanguage: English Publication details: New York : McGraw-Hill/Irwin, c2013Edition: 14th ed. international edDescription: xxxix, 722 p. : ill. ; 28 cmContent type: ISBN: 9780071318389Other title: Contemporary advertisingSubject(s): AdvertisingDDC classification: 659.144 LOC classification: HF5821 | .B62 2013
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659.144 MWC (Browse shelf (Opens below)) Available D - 43 15265
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.Previous ed. as Contemporary advertising: 2011

. Includes bibliographical references and index

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