Consumers / Eric Arnould, Linda Price, George Zinkhan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmContent type: ISBN: 0072537140 (alk. paper); 0071214267 (international : alk. paper)Subject(s): Consumer behavior | Consumer behavior -- United StatesDDC classification: 658.8342 LOC classification: HF5415.32 | .A76 2004Online resources: Click here to access online | Click here to access online
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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BUC | BUC | 658.8342 AEC (Browse shelf (Opens below)) | Available | B - 43 | 15263 |
Total holds: 0
.Includes index
.Includes bibliographical references
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