The Oxford handbook of pricing management / edited by Özalp Özer and Robert Phillips.
Material type:
TextLanguage: English Publication details: Oxford : Oxford University Press, 2014Description: xxiv., 952 p. : ill. ; 25 cmContent type: ISBN: 9780198714811Other title: Handbook of pricing management | Pricing managementSubject(s): PricingDDC classification: 658.816 LOC classification: HG5416.5 | .O94 2014
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BUC | BUC | 658.816 OXH (Browse shelf (Opens below)) | Available | E - 42 | 15325 |
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| 658.812 WRC The customer-driven company : moving from talk to action / | 658.812 ط ط ق قمة الأداء في خدمة العملاء / | 658.816 BJP Price theory / | 658.816 OXH The Oxford handbook of pricing management / | 658.82 STI Integrated marketing communications in advertising and promotion / | 658.827 AJD The Denny's story : how a company in crisis resurrected its good name / | 658.827 CDB Branding : the power of market identity / |
.Originally published: 2012
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