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Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy / Paul Fifield.

By: Fifield, PaulMaterial type: Text

TextLanguage: English Publication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2008Description: xxviii, 599 p : ill ; 25 cmContent type: 36 ISBN: 9780750686310; 0750686316Subject(s): Marketing -- Management | Marketing -- Planning | Strategic planningDDC classification: 658.802 LOC classification: HF5415 | .F463 2008

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.802 FPM (Browse shelf (Opens below))	Available	D - 42		14964

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.Includes index

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