Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Hair, Joseph FContributor(s): Bush, Robert P | Ortinau, David JMaterial type: TextTextLanguage: English Series: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Description: xxii, 682 p. : col. ill. ; 26 cmISBN: 0256195552 (alk. paper); 9780072426717Subject(s): Marketing researchDDC classification: 658.8001 LOC classification: HF5415.2 | .H258 2000
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