Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextLanguage: English Publication details: New York, NY : McGraw-Hill Education, 2018Edition: 11th ed, International Student edDescription: 1 v. (various pages) ill. ; 28 cmContent type: 36 ISBN: 9781259548147 (alk. paper); 9781259921698Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2018Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Books | BUC | BUC | 659.1 BGA (Browse shelf (Opens below)) | Available | D - 43 | 16660 | ||
Books | BUC | BUC | 659.1 BGA (Browse shelf (Opens below)) | Available | D - 43 | 16314 | ||
Books | BUC | BUC | 659.1 BGA (Browse shelf (Opens below)) | Available | D - 43 | 12958 |
Total holds: 0
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