Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael A [ author.]Material type: TextTextLanguage: English Publication details: New York, NY : McGraw-Hill Education, 2018Edition: 11th ed, International Student edDescription: 1 v. (various pages) ill. ; 28 cmContent type: 36 ISBN: 9781259548147 (alk. paper); 9781259921698Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2018
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