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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, GaryMaterial type: Text

TextLanguage: English Publication details: Harlow, Essex, England : Pearson, c2014Edition: 15th., Global edDescription: 716 p. : col. ill. ; 28 cmContent type: ISBN: 0273786997 (pbk.); 9780273786993 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 2014

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Includes bibliographical references and index.

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