Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr.
Material type: TextLanguage: English Series: Strategic managementPublication details: New York : McGraw-Hill/Irwin, c2013Edition: .13th ed, International edDescription: xxi, 434 p. : ill. ; 26 cmContent type: ISBN: 9780078029295 (hbk. : alk. paper); 9780071326391Subject(s): Strategic planningDDC classification: 658.4012 LOC classification: HD30.28 | .P3395 2013Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | BUC | BUC | 658.4012 PJS (Browse shelf (Opens below)) | Available | B - 37 | 15951 |
.Includes various pages of cases in back of book
.Includes bibliographical references
Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 --
.Name index I-1 -- Subject index I-9 -- Case study index I-19
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