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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock.

By: Wirtz, JochenContributor(s): Lovelock, Christopher HMaterial type: Text

TextLanguage: English Publication details: Harlow, England : Pearson, 2018Edition: 3rd edDescription: xxxii, 670 p. : ill. ; 28 cmContent type: ISBN: 9781292089959Subject(s): Service industries. -- MarketingDDC classification: 658.8 LOC classification: HD9980.5 | W567 2018

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Barcode
Books	BUC	BUC	658.8 WJE (Browse shelf (Opens below))	Available	C - 42	16582
Books	BUC	BUC	658.8 WJE (Browse shelf (Opens below))	Available	C - 42	15432
Books	BUC	BUC	658.8 WJE (Browse shelf (Opens below))	Available	C - 42	16296
Books	BUC	BUC	658.8 WJE (Browse shelf (Opens below))	Available	C - 42	16303
Books	BUC	BUC	658.8 WJE (Browse shelf (Opens below))	Available	C - 42	16294

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Previous	658.8 SRP Principles of marketing : a global perspective /	658.8 TJP Profitable marketing planning : how to do it and how to use it /	658.8 WFM Market-driven management : using the new marketing concept to create a customer-oriented company /	658.8 WJE Essentials of services marketing /	658.8 WJE Essentials of services marketing /	658.8 WJE Essentials of services marketing /	658.8 WJE Essentials of services marketing /	Next

Includes bibliographical references and indexes.

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