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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By: Hawkins, Del IContributor(s): Mothersbaugh, David LMaterial type: Text

TextLanguage: English Publication details: New York : McGraw-Hill Irwin, c2013Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 26 cmContent type: ISBN: 9780071315128Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H38 2013

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.83420973 HDC (Browse shelf (Opens below))	Available	B - 43		16380
Books	BUC	BUC	658.83420973 HDC (Browse shelf (Opens below))	Available	B - 43		16382

Total holds: 0

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Previous ed.: 2010.

Includes bibliographical references and indexes.

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