Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.
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TextLanguage: English Publication details: New York, NY : McGraw-Hill Education, 2015Edition: 14th ed. International edDescription: 717 p. : ill. ; 28 cmContent type: 36 ISBN: 9781259251634Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M378 2015
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.8 PWE (Browse shelf (Opens below)) | Available | C - 42 | 13066 |
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| 658.8 PRM Principles of marketing / | 658.8 PRM Principles of marketing / | 658.8 PRM Principles of marketing / | 658.8 PWE Essentials of marketing : a marketing strategy planning approach / | 658.8 PWM Marketing / | 658.8 RAF Focus : the future of your company depends on it / | 658.8 SEM Services marketing : integrating customer focus across the firm / |
Includes index.
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