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Marketing research / Alvin C. Burns, Ronald F. Bush.

By: Burns, Alvin CContributor(s): Bush, Ronald FMaterial type: Text

TextLanguage: English Publication details: Upper Saddle River, N.J. ; |a London : Prentice Hall, 2010Edition: 6th edDescription: 695 p. : ill., ports. ; 26 cmContent type: ISBN: 9780137135998Subject(s): Marketing researchDDC classification: 658.83

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Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.83 BAM (Browse shelf (Opens below))	Available	A - 43		13248

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Previous	658.827 LTW Worlds of E-commerce : economic, geographical and social dimensions /	658.827095 TPB Branding in Asia : the creation, development, and management of Asian brands for the global market /	658.83 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /	658.83 BAM Marketing research /	658.83 CGB Basic marketing research /	658.83 ESM Essentials of marketing research /	658.83 KPP Principles of marketing /	Next

Includes bibliographical references (p. 662-680) and index.

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