Marketing Planning : strategy, environment and context / Jim Blythe, Phil Megicks.

By: Blythe, JimContributor(s): Megicks, PhilMaterial type: TextTextLanguage: English Publication details: England : Pearson Education Limited، c2010Edition: 1st edDescription: .xxi, 264 p : ill.؛ 29 cmContent type: ISBN: 9780273724711Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .W663 2004
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Item type Current library Home library Call number URL Status Notes Date due Barcode Item holds
Books Books BUC
BUC
658.802 BJM (Browse shelf (Opens below)) Link to resource Available D - 42 16387
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. Includes bibliographical references and index

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