Career distinction : stand out by building your brand / William Arruda, Kirsten Dixson.

By: Arruda, William, 1961-Contributor(s): Dixson, Kirsten, 1968-Material type: TextTextPublication details: Hoboken, N.J. : .J. Wiley & Sons Inc, c2007Description: xvi , 207 p. : ill. ; 24 cmISBN: 9780470128183 (cloth)Subject(s): Career development | Success in business | Professions -- MarketingDDC classification: 650.14 LOC classification: HF5381 | .A828 2007Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Understand the future of work -- Adopt the career distinction mindset -- Brand yourself for career success -- Know yourself to grow yourself -- Remember, it's what they think that counts -- Define your brand community -- Tell your brand story -- Create your career-marketing tools -- Express yourself -- Assess your online identity -- Build your brand in bits and bytes -- Be on-brand in all that you do -- Get a visual identity -- Increase your career karma -- Summary: evolve and resolve.
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.Includes index

Understand the future of work -- Adopt the career distinction mindset -- Brand yourself for career success -- Know yourself to grow yourself -- Remember, it's what they think that counts -- Define your brand community -- Tell your brand story -- Create your career-marketing tools -- Express yourself -- Assess your online identity -- Build your brand in bits and bytes -- Be on-brand in all that you do -- Get a visual identity -- Increase your career karma -- Summary: evolve and resolve.

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