Essential guide to marketing planning / Marian Burk Wood.

By: Wood, Marian BurkMaterial type: TextTextLanguage: English Publication details: Harlow, Eng. ; New York, NY : Pearson Financial Times, 2010Edition: 2nd edDescription: .xxii, 303 p. : ill. ; 25 cmContent type: ISBN: 9780273725763Subject(s): Marketing -- PlanningDDC classification: 658.802 LOC classification: HF5415.13 | .W656 2010
Contents:
Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.
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Holdings
Item type Current library Home library Call number URL Status Notes Date due Barcode Item holds
Books Books BUC
BUC
658.802 WME (Browse shelf (Opens below)) Available D - 42 16607
Books Books BUC
BUC
658.802 WME (Browse shelf (Opens below)) Link to resource Available D - 42 16385
Total holds: 0

Includes index.

Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.

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