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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Cateora, Philip RContributor(s): Gilly, Mary C | Graham, John LMaterial type: Text

TextLanguage: English Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2010Edition: 14th edDescription: xxxi, 711 p. : col. ill., maps ; 28 cmISBN: 9780071084215 (int'l ed.); 0071084215 (int'l ed.)Subject(s): Export marketing | International business enterprisesDDC classification: 658.84 LOC classification: HF1416 | .C375 2010

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Item type	Current library	Home library	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.84 CPI (Browse shelf (Opens below))	Link to resource	Available	B - 43		16322

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Previous	658.8343 WJE Everything you want : re-inventing consumers, brands & communications /	658.84 BDS Strategic marketing channel management /	658.84 CMP Principles of international marketing /	658.84 CPI International marketing /	658.84 CPI International marketing /	658.84 ENB Business agility : strategies for gaining competitive advantage through mobile business solutions /	658.84 HSG Global marketing : a decision-oriented approach /	Next

.Previous ed.: 2007

Includes bibliographical references and index.

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