Essentials of marketing / Jim Blythe.
Material type:
TextLanguage: English Publication details: Harlow, England ; New York : FT Prentice Hall, 2008Edition: 4th edDescription: xx, 335 p. : col. ill. ; 27 cmISBN: 9780273717362Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B485 2008
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Includes bibliographical references and index.
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