Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Material type:
TextLanguage: English Publication details: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 25 cmContent type: ISBN: 1591396190 (hardcover : alk. paper)Subject(s): New products | Market segmentationDDC classification: 658.802 LOC classification: HF5415.153 | .K53 2005Online resources: Click here to access online
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
BUC | BUC | 658.802 KWB (Browse shelf (Opens below)) | Available | D - 42 | 16204 |
Total holds: 0
Includes bibliographical references :p. ([223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
There are no comments on this title.