Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 1999Description: xxv, 670 p. : ill. ; 27 cmContent type: ISBN: 9780073529905 (alk. paper); 0071162003; 0073529907 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2009Online resources: Click here to access online | Click here to access online
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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BUC | BUC | 658.8 DFB (Browse shelf (Opens below)) | Link to resource | Available | D - 41 | 11617 |
Total holds: 0
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| 658.8 BJM Managing services marketing : text and readings / | 658.8 BLC Contemporary marketing / | 658.8 BPM Marketing / | 658.8 DFB Business marketing : connecting strategy, relationships, and learning / | 658.8 DJF Fundamentals of management / | 658.8 DJF Fundamentals of management / | 658.8 DJF Fundamentals of management / |
Includes bibliographical references :p. (653-661)and index.
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