Principles of marketing / [Philip Kotler ... [et al.
Material type: TextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008Edition: 5th European edDescription: xxxv, 1020 p. : (ill. (chiefly col.) ; 28 cmContent type: ISBN: 9780273711568Subject(s): MarketingDDC classification: 658.8Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | BUC | BUC | 658.8 PRM (Browse shelf (Opens below)) | Available | C - 42 | 16609 |
Include Index.
include Glossary.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
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