Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.].
Material type:
TextLanguage: English Series: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996Description: xx, 363 p. : ill. ; 24 cmContent type: ISBN: 0030128986Subject(s): Advertising campaigns | Communication in marketingDDC classification: 659.113 LOC classification: HF5837 | .A38 1996
| Item type | Current library | Home library | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Books
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BUC | BUC | 659.113 ADC (Browse shelf (Opens below)) | Link to resource | Available | D - 43 | 15782 |
Total holds: 0
Includes bibliographical references and index.
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