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Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy.

By: Semenik, Richard JContributor(s): Bamossy, Gary J, 1949-Material type: Text

TextLanguage: English Publication details: Cincinnati, Ohio : College Division, South-Western Pub. Co, c1993Description: xxii, 627 p. : ill., maps (some col.) ; 25 cmContent type: ISBN: 0538817143Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .S437 1993

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Item type	Current library	Home library	Call number	URL	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.8 SRP (Browse shelf (Opens below))	Link to resource	Available	C - 42		15333

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Previous	658.8 SEM Services marketing : integrating customer focus across the firm /	658.8 SEM Services marketing : integrating customer focus across the firm /	658.8 SEM Services marketing : integrating customer focus across the firm /	658.8 SRP Principles of marketing : a global perspective /	658.8 TJP Profitable marketing planning : how to do it and how to use it /	658.8 WFM Market-driven management : using the new marketing concept to create a customer-oriented company /	658.8 WJE Essentials of services marketing /	Next

Includes bibliographical references and index.

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