Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.

By: Kotler, PhilipContributor(s): Lee, Nancy, 1945-Material type: TextTextLanguage: English Publication details: Los Angeles : Sage Publications, c2008Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmContent type: ISBN: 9781412956475 (pbk. : alk. paper); 1412956471 (pbk. : alk. paper)Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 LOC classification: HF5414 | .K67 2008Online resources: Click here to access online | Click here to access online | Click here to access online
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658.8 KPS (Browse shelf (Opens below)) Link to resource Available C - 42 15334
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Includes bibliographical references :p. (403-427)and index.

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