Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

By: Cravens, David WContributor(s): Lamb, Charles W | Crittenden, Victoria LynnMaterial type: TextTextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999Edition: 6th edDescription: xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.)Content type: ISBN: 0256261253Subject(s): Marketing -- Case studiesDDC classification: 658.802 LOC classification: HF5415 | .C6944 1999
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Books Books BUC
BUC
658.802 CDS (Browse shelf (Opens below)) Available 12962
Books Books BUC
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658.802 CDS (Browse shelf (Opens below)) Available 12963
Books Books BUC
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658.802 CDS (Browse shelf (Opens below)) Link to resource Available 11256
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Includes bibliographical references and index.

System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.

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