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The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.

by Pine, B. Joseph | Gilmore, James H, 1959-.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Harvard Business School Press, 1999Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.5 PBE.

Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Carù.

by Tollin, Karin | Carù, Antonella.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chichester [England] ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: BUC (1) Call number: 658.802 STM.

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