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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2010Availability: Items available for loan: BUC (1) Call number: 658.84 CPI.

International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Money, Bruce [author.] | Gilly, Mary C [author.] | Graham, John L [author.].

Edition: .18th ed, The International student ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York, NY : McGraw-Hill Education, 2020Availability: Items available for loan: BUC (1) Call number: 658.84 CPI.

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