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Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005Online access: Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.827 FKB.

Marketing research / David A. Aaker ... [et al].

by Aaker, David A.

Edition: 11th ed. International student edition.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Singapore : Wiley, 2013Availability: Items available for loan: BUC (1) Call number: 658.83 MAR.

Basic marketing research / Gilbert A.Churchill, Jr., Tom J. Brown.

by Churchill, Gilbert A | Brown, Tom J.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Mason, OH : Thomson/South Western, c2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.83 CGB.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

by Netemeyer, Richard G, 1956- | Haws, Kelly L | Bearden, William O, 1945-. Handbook of marketing scales.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: ENG Publication details: Los Angeles : SAGE, c2011Other title: Marketing scales.Availability: Items available for loan: BUC (1) Call number: 658.83.

Essentials of marketing research / Joseph F. Hair, Jr., ... [et al.].

by Hair, Joseph F.

Edition: .2nd ed, International ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill/Irwin, c2010Availability: Items available for loan: BUC (1) Call number: 658.83 ESM.

Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger.

by Danziger, Pamela N.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chicago : Dearborn Trade Pub., c2004Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.8342 DPW.

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston ; New York : Pearson, c2010Availability: Items available for loan: BUC (3) Call number: 658.83 MNM, ...

Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Series: Irwin/McGraw-Hill series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: BUC (1) Call number: 658.8001.

Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: Global ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Pearson, 2015Availability: Items available for loan: BUC (3) Call number: 658.83 MNE, ...

Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. ; |a London : Prentice Hall, 2010Availability: Items available for loan: BUC (1) Call number: 658.83 BAM.

Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

by Kumar, V, 1957- | Aaker, David A | Day, George S.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : Wiley, c2002Online access: Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.8 KVE.

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996Availability: Items available for loan: BUC (10) Call number: 658.83 MNM, ...

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