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Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur.

by LeSueur, Jeff, 1956-.

Series: Wiley and SAS business seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, c2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.872 LJM.

Integrated marketing communication in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: .8th ed, .International ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: BUC (1) Call number: 659.1 STI.

Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: .7th ed, international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Mason, OH : Thomson/South-Western, c2007Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.82 STI.

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