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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.

By: Perreault, William DContributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. JeromeMaterial type: Text

TextLanguage: English Publication details: New York, NY : McGraw-Hill Education, 2015Edition: 14th ed. International edDescription: 717 p. : ill. ; 28 cmContent type: 36 ISBN: 9781259251634Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M378 2015

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Holdings
Item type	Current library	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	BUC	BUC	658.8 PWE (Browse shelf (Opens below))	Available	C - 42		13066

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Includes index.

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