Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill Irwin, c2013Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 26 cmContent type: ISBN: 9780071315128Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973 LOC classification: HF5415.33.U6 | H38 2013
| Item type | Current library | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Books
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BUC | BUC | 658.83420973 HDC (Browse shelf (Opens below)) | Available | B - 43 | 16380 | ||
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Books
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BUC | BUC | 658.83420973 HDC (Browse shelf (Opens below)) | Available | B - 43 | 16382 |
Total holds: 0
Previous ed.: 2010.
Includes bibliographical references and indexes.
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