Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur.

By: LeSueur, Jeff, 1956-Material type: TextTextLanguage: English Series: Wiley and SAS business seriesPublication details: Hoboken, N.J. : John Wiley & Sons, c2007Description: xiii, 346 p. : ill. ; 24 cmContent type: ISBN: 9780470125427 (cloth); 047012542X (cloth)Subject(s): Direct marketing | Marketing -- Data processingDDC classification: 658.872 LOC classification: HF5415.126 | .L47 2007Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number URL Status Notes Date due Barcode Item holds
Books Books BUC
BUC
658.872 LJM (Browse shelf (Opens below)) Link to resource Available D - 43 15332
Total holds: 0

.Includes index

Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.

There are no comments on this title.

to post a comment.

Powered by Koha