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Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota. by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-. Edition: 10th ed, global ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: Boston : Pearson, 2015Other title: Advertising & integrated marketing communication | Advertising and integrated marketing communication.Availability: Items available for loan: BUC (2) Call number: 659.1 MSA, ...
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Advertising : principles & practice / Sandra Morarity, Nancy Mitchell, William Wells. by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926- | Wells, William, 1926-. Advertising. Edition: .8th ed, international ed.Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009Availability: Items available for loan: BUC (1) Call number: 659.1 MSA.
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