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Introduction to marketing : theory and practice / Adrian Palmer.

by Palmer, Adrian.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Oxford ; New York : Oxford University Press, 2009Online access: Click here to access online | Click here to access online Availability: Items available for loan: BUC (1) Call number: 658.8 PAI.

Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London ; New York : McGraw-Hill, c2014Availability: Items available for loan: BUC (1) Call number: 658.8 PAP.

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